What Brands Need to Do to Be Relevant Now

Justo Guerin
2 min readJun 1, 2022

A PRODUCT IS NOT ENOUGH,
A BRAND IS NOT ENOUGH,

ADDED VALUE IS NOT ENOUGH,

CUSTOMER SERVICE IS NOT ENOUGH.
CARING FOR YOUR CLIENTS AND THE PLANET
ARE AN OBLIGATION.

TODAY BRANDS NEED TO BUILD COMMUNITIES, NOT JUST A PRODUCT OR BRAND.

Today’s brands are required to do a lot more than what a brand needed to do decades ago to be successful. Most markets are oversaturated. Attention spam is at an all-time low and people are most exposed to content, information, and ads more than ever before.

So what do you do to not only become relevant but be seen?

BY LISTENING.
BY GIVING WITHOUT EXPECTING INSTANT RETRIBUTION.

BY HELPING OTHERS GROW.
BY PARTNERING WITH BRANDS AND PEOPLE THAT SHARE THE SAME VALUES.

BY OWNING YOUR MISTAKES.

BY TAKING CARE OF EVERYONE/EVERYTHING YOUR BRAND TOUCHES.

Touchpoints are everything. If you study and understand your customer journey you’ll be able to dissect every touchpoint, every opportunity to be seen, connect with potential customers, generate a positive impression, etc.

Those touchpoints can be digital such as social media, digital advertising, email marketing, blog posts, SEO, etc.

But you can’t overlook the power of traditional touchpoints or communication channels, such as the packaging, events, PR, among others.

The most important touchpoint of all? Word of mouth.

Word of mouth cuts through both ‘worlds’, digital and traditional channels, and it will be your most effective tool. Turning your audience into customers and customers into advocates.

In these changing times, we believe that it’s important for companies to know what they stand for. The world doesn’t need another brand, so you need to find a reason to exist, to be relevant, and be able to identify what difference you wish to make in the market — and the world.

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