It’s startling how even big brands like Target can stumble when it comes to planning and executing their campaigns. Let’s take a closer look at one of their latest ads as an example: Analyzing the Flaws in a Recent Target Instagram Ad Campaign It's startling how even big brands like @Target can stumble when it comes to planning and executing their campaigns…youtube.com 1️⃣ The Picture: First impression matters, especially in a promotional ad for a new limited edition collection…

A PRODUCT IS NOT ENOUGH, A BRAND IS NOT ENOUGH, ADDED VALUE IS NOT ENOUGH, CUSTOMER SERVICE IS NOT ENOUGH. CARING FOR YOUR CLIENTS AND THE PLANET ARE AN OBLIGATION. TODAY BRANDS NEED TO BUILD COMMUNITIES, NOT JUST A PRODUCT OR BRAND. Today’s brands are required to do a lot…

It’s almost SOFIA DIGITAL AGENCY 4th anniversary and I’m so happy about everything we’ve accomplished. It’s nice to look back at the journey and to share what my career path, my success but mainly my failures have thought me. Here is what 4+ of running SOFIA Digital Agency and tons…

When it comes to planning your social media strategy, we need to remember that everything starts with our business goals. What are we trying to achieve? How can we use social media as a communication and sales channel? …

There is one thing we know for sure: We know nothing about this virus and we don’t know how long this ‘phase’ will last. When it comes to marketing there are two types of companies: those who are waiting to go back to normal and those who adapt, not because…

Opportunism: (noun) the taking of opportunities as and when they arise, regardless of planning or principle. Based on this definition we can arguably say that every idea, campaign, or ad is based on opportunism. Planning should be the foundation of any marketing action obviously but that not always happened. And…

Clients, friends, and colleagues often ask me how much do I charge for a logo. The answer to that matter, for a lot of people, is the bar to measure my value (or the value of my work and/or agency). So if I say a number that is too high…

Plenty of our clients, friends, and network connections have been asking us the same questions. How much money should I spend on Facebook Ads? How can I gauge a budget for my business? Is there any formula for getting to this number? …

Let’s start by defining what e-commerce is. E-commerce: activities that relate to the buying and selling of goods and services over the Internet. (Merriam-Webster) According to Shopify, E-commerce has existed since 1994, when a man sold a CD to his friend through his website NetMarket, an American retail platform. Not…