When it comes to planning your social media strategy, we need to remember that everything starts with our business goals. What are we trying to achieve? How can we use social media as a communication and sales channel? …


There is one thing we know for sure: We know nothing about this virus and we don’t know how long this ‘phase’ will last.

When it comes to marketing there are two types of companies: those who are waiting to go back to normal and those who adapt, not because…


Opportunism: (noun) the taking of opportunities as and when they arise, regardless of planning or principle.

Based on this definition we can arguably say that every idea, campaign, or ad is based on opportunism. Planning should be the foundation of any marketing action obviously but that not always happened. And…


Clients, friends, and colleagues often ask me how much do I charge for a logo. The answer to that matter, for a lot of people, is the bar to measure my value (or the value of my work and/or agency). So if I say a number that is too high…


Plenty of our clients, friends, and network connections have been asking us the same questions. How much money should I spend on Facebook Ads? How can I gauge a budget for my business? Is there any formula for getting to this number? …


Let’s start by defining what e-commerce is.

E-commerce: activities that relate to the buying and selling of goods and services over the Internet. (Merriam-Webster)

According to Shopify, E-commerce has existed since 1994, when a man sold a CD to his friend through his website NetMarket, an American retail platform.

Not…


So everyone knows the Golden Circle by Simon Sinek, right? What if I told you that it isn’t a circle but a spiral. Yes, you’re looking at it from above.

Let’s recap. Here is what the Golden Circle is all about:


“It Seems to Be a Different Thing to Know and to Execute.”

– Gerolamo Cardano, 16th Century Gambler

The Paradigm of Creative Agencies.


Everyone is running paid ads on Facebook, Instagram, Snapchat, Pinterest, Google, and whatever the next new social network is. Why?

Dear clients,

Everyone is running paid ads on Facebook, Instagram, Snapchat, Pinterest, Google, and whatever the next new social network is.

Everyone is looking for an influencer to be their brand ambassador. But who are they influencing? Are they really influencing?


Dear Creative,

I spent my weekend binge-watching a new Netflix show called Salt Fat Acid Heat, based on the book with the same title. I just loved the way Samin Nosrat describe her passion for cooking and the way she simplified — in four simple elements — the composition of…

Justo Guerin

Explorer. Strategist. Writer. // www.sofiadigital.agency

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